from the this-time,-it's-personal dept
Already battling over “Push-to-Talk” in the courts, Nextel and Verizon Wireless have moved the fight to the court of public opinion. They’re starting an advertising battle against each other that takes direct shots at each other over their respective “walkie-talkie” features. Verizon Wireless is using the slogan: “Now there’s a push to talk that works where you do” while Nextel has gone with the slightly harsher: “We have push to talk. They have push to wait,” and “What part of ‘instant’ don’t the other guys understand?” One analyst predicts that Nextel will eventually start using “Can you hear me yet?” Of course, what’s silly about all this is there’s a pretty wide open market out there for the offering, and they’re already battling each other. Instead of trying to pick off customers from each other, or simply knocking each other’s offering, they should be focusing on ways to convince the millions of folks who don’t have Push-to-Talk as to why they might want such a feature. I still think that’s the bigger issue. Despite Nextel’s success in charging more for it, they’ve focused on niche markets. Most people in the general public don’t quite understand why they would want Push-To-Talk (at an extra $20/month) on top of their mobile phone service. Now, all they’re going to learn is why the other guy’s offering sucks. That doesn’t build markets.