Utility Computing's Branding Problem
from the what's-that-now? dept
For all the hype coming out of IBM, HP and Sun around “utility” or “grid” computing – when asked, most companies had no idea what was meant by those phrases. However, when the concept was explained, they understood what it was, and how it could be useful. Clearly, there’s a bit of a marketing problem at this point. However, it’s still early in the push for such services and the confusion should diminish over time. The more important question is whether or not companies will actually find utility computing useful and cost-effective.