Fewer Downloads, But Does That Actually Help The Music Industry?
from the what-do-the-stats-say? dept
Lots of hype this morning about a new study suggesting that the RIAA’s “sue everyone!” strategy is getting people to stop downloading. The study has found fewer downloads, and say that the drop is bigger than you would expect for “seasonal” changes. I don’t think it’s a surprise that a percentage of people have decided to stop downloading music, but I don’t think that’s the point. While some are interpreting this study to say that the RIAA’s tactics are “working” – I think the stats only show half the story. The more interesting number is whether or not sales of CDs go up at a corresponding rate to the number of downloads that decreased. Since the music industry insists that any download is actually a stolen song, shouldn’t that mean any decrease in downloads automatically means an increase in CD sales? If CD sales continue to slump, wouldn’t that suggest that the RIAA’s basic assumption (downloading hurts CD sales) is wrong?