When Is $0 Not $0

The consumer watchdog agency in Australia, the ACCC, is saying that Telstra is being misleading in advertising a $0 mobile phone. The problem is that while the phone itself may be free, all of the service charges appear to be higher. Of course, this is similar to any sort of “bundled” deal. One part of it can be designated as free if the other parts are more expensive. I think as long as the other parts of the deal are clear, and customers realize that they’re paying more for service, then there’s nothing wrong with the offering.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...