Where's Jeeves?

from the not-quite-as-catchy-as-Where's-Waldo? dept

Search is hot again, thanks to the recent success of Google and Overture, leading to serious consolidation in the space with Yahoo buying up Inktomi and Overture (and via Overture, Altavista and Alltheweb). With Microsoft gearing up to enter the market, analysts are focused on the three horse race between Google, Yahoo and Microsoft. Not happy at being ignored, it appears Ask Jeeves wants to remind people they still exist (possibly to get enough attention to be acquired). They’re starting up a new ad campaign, but will leave out their “mascot” butler from the ads. The idea (which seems like a bit of a stretch) is that people who are used to the butler will wonder what happened to him, and will go check out Ask Jeeves’ search engine. Consider it the Where’s Waldo strategy of marketing.


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Where's Jeeves?”

Subscribe: RSS Leave a comment
4 Comments

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...