Zinio Offers BusinessWeek Trial Issues Via Wi-Fi

Interesting new promotional plan from Zinio and Wayport. Wayport is trying to come up with more reasons why people will want to buy a subscription to their service, and so they’ll be offering a free downloadable copy of Business Week magazine to anyone who signs on to Wayport. If the reader ends up subscribing to Business Week, they’ll get a $25 credit for Wayport. While I doubt such a promotion will do much to generate business, it does show how the various hotspot providers, such as Wayport, are starting to look for additional services/content they can offer to attract users.

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