Tech Talk Intimidates Buyers
from the talk-about-what's-useful dept
No surprise here, but AMD has discovered that tech jargon intimidates buyers, and makes them less likely to purchase. They don’t want to know about acronyms and oddly named technologies. They just want technologies that do what they want – and they want them to be easy to understand and easy to set up (sounds like my concerns about RSS would match up with the average consumers’ as well). Of course, the study was done by AMD, who has their own biases – as evidenced by the fact that they joke about how “megahertz” should be removed from the dictionary for confusing buyers. AMD is a bit biased in this – since, for years, they couldn’t keep up with Intel in the megahertz race (whether or not that actually impacted computer speed – customers believed it did, and would often look down upon AMD’s products for being “slower”). Also, it’s a bit unclear how this study was done. They state that only 62% of people properly identified what MP3 was – but don’t say what the remaining 38% thought it was (and if they were close). While I agree that confusing jargon is no good for the industry, this study might not be the most unbiased one out there.