Tech Marketers Not So Gloomy

from the cheer-up,-everybody dept

In the past few months, there’s definitely been a general lifting of spirits in Silicon Valley among many people. While no one is thinking that everything is wonderful, it at least feels like the worst is over. I’ve been hearing more stories about people getting jobs, and about companies being able to find customers. The rising stock market, of course, has also had a positive influence. So, it’s no surprise to hear that most marketing types are cautiously optimistic. Of course, now the trick is to keep them “cautious”, because once they get cocky they start doing silly things and overhyping again – which is part of what got us into this mess in the first place.

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