Picture Phone Advertising Up

Wireless carriers, who typically did little to educate their users regarding date services, have turned over a new leaf when it comes to Picture Messaging. According to research firm Telephia, in the 4th quarter of 2002, carriers spent $61M in ads featuring camera phones, a 259% rise over the previous quarter. The ads seem to be working, since currently only 1% of subs have cameraphones, but 15% stated an interest in the service. Techdirt applauds the ads we’ve seen, since they seem to skip any techno mumbo-jumbo, and simply show people using the service, in order to communicate the value proposition. Granted, some of the advertised uses of camera phones are whimsical, but no more far out than real life.

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