More Web Sites Yearn To Charge Fees

from the difference-between-content-and-services dept

Yet another study has come out suggesting that more people than ever before are willing to pay for content online. Of course, when you look at the details, the studies are missing the important point: it’s not “content” that people are paying for – but a service. The biggest draw is online dating, which is hard to classify as “content”. Next are things like NetFlix, which isn’t really online content, but an online service delivering offline content. Unfortunately, online content companies are going to misinterpret these findings and think they can get away with charging for things that no one will pay for. The article does quote someone else who believes that most content providers will find that they can make much more money from advertising than from subscriptions. In a world where customers are faced with how many different subscriptions they have online, signing up for yet-another-content-provider’s subscription plan isn’t going to excite many people. The companies that go this route will also find their own advertising revenues drying up, since they’ll be able to return a lot fewer visitors to their advertisers.


Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...