Disney To Begin Renting Self-Destructing DVDs
from the doomed-to-repeat-the-past dept
In 1999 Circuit City ended up quietly killing Divx, their incredibly overhyped DVD-competitor that would have the DVDs self-destruct after a certain period of time, unless they paid to unlock them permanently (not to be confused with the completely different DivX video standard). Despite all the hype, almost no one had any interest in self-destructing videos, but that won’t stop companies from making the same mistake. Two years ago another company tried to come out with self-destructing DVDs, but that technology hasn’t caught on much either. Now some more major players are getting involved. Disney has now announced plans to release self-destructing DVDs themselves. They always say the same thing: renters will like this because they don’t have to return the videos. Unlike Divx, there’s no option to ever reuse this DVD. After two days, it’s just not usable any more due to a chemical reaction when exposed to the air. It remains to be seen if consumers have as short a memory as Disney seems to have.