The Mood Among Campus File-Swappers
from the antagonizing-the-wrong-crowd dept
A Stanford student has written an opinion piece for News.com explaining why the music industry is making a huge mistake by antagonizing their customers, rather than embracing the technology they want to use. He makes the point that these people are still their customers – and there is a large group of them that use file sharing to discover new artists, who they then spend money on. If the RIAA embraced file-sharing and targeted those groups with promotions, they could increase their market. Instead, they’re pissing off their own customers who are increasingly looking towards alternatives.
Comments on “The Mood Among Campus File-Swappers”
Why not make June "RIAA month" -- A BOYCOTT!
Why not make June “RIAA month” — a month in which we only buy music from Indies and maybe iTunes.
A spectacular boycott, in a very short time, will convince the RIAA that they need to woo us, not sue us!