People Research Big Ticket Items Online

from the oh,-what-a-surprise dept

Here’s another study in the “man, that’s obvious” category. It seems that while sellers of big-ticket items (cars, houses, etc.) are complaining that people aren’t buying their goods online – what is happening is that more and more “preliminary research” is done online. Sellers need to stop thinking of online and offline as completely separate, and realize that they combine to offer a single buying experience for the consumer.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...