"Helix" Portable Gaming System Launches

To a Canadian, the name Helix means a 1980?s Hair Rock band, but to the mobile industry it?s the name of a new gaming-centric handheld device launched by Tapwave, a company founded by ex-Palm execs. Although not a “wireless” device, the handheld Tapwave Helix will compete against the dominant Game Boy, and the Nokia N-Gage as a ?converged gaming device?: It combines a large screen, high resolution and high color, with a PalmOS organizer. MP3 and video playing are also standard. Tapwave has an interesting marketing angle, as the executives say they are targeting the 18-34 year olds who have ?graduated? from Game Boy devices.

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