Siemens: Wrong Number For MS Smartphone

Wireless

Siemens’ head of mobile phones is saying that Microsoft is taking the wrong strategy on mobile phones. Specifically, he says they’re coming from too PC-centric a world – where one size fits all. In the mobile phone world, he believes it’s much more important to differentiate phone offerings for different segments of the market. I think that’s true, but I’m not convinced Microsoft doesn’t realize that either. There is something to be said for familiarity, and some customers really feel comfortable with a phone that has a familiar-looking OS.