Riding The Airwaves: The Return Of Datacasting?
from the something-real-or-just-more-hype? dept
For years, companies have been drawn by the idea of “datacasting”: piggybacking data delivery on other content delivery mechanisms, such as radio waves or television signals. Every attempt has pretty much ended in failure. Now, a new generation of companies have been drawn to the light of datacasting, and opinions are mixed over whether or not this is the time they’ll get it right. There are some differences from in the past in terms of the technology and the content available – but there is also a lot more in the way of competition via the internet and high speed wireless alternatives. The bigger question, still, is one of the economics of content. As plenty of content companies have discovered lately, in a digital world, getting people to pay for content is no picnic.
