E-Mail Is A Big Factor In Travel Recovery

from the email-marketing-works? dept

With all the talk of how spam is destroying the value of any “legitimate” email marketing plans, there’s one industry that has discovered that email marketing might actually work. It turns out that frequent travelers actually welcome emails telling them about travel deals. So, now, as travel-related companies around the world are struggling, they’re starting to look at email marketing as a potential savior. While I do agree that emails about travel deals still do get some of my attention (I probably read about 25% of them), they still need to be carefully done to avoid oversaturating the people who are constantly looking for travel deals.

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