The Last Internet Fire Sale

from the you-bought-what-now? dept

Ask anyone who was around any of these companies during the boom years, and the concept of “internet consulting firms” like MarchFirst, Scient, and Razorfish usually draws a derisive laugh. So, why is it that a company called SBI & Co. has bought up the remains of all three companies? They claim that they can get real value out of them – even though they’re (in most cases) ditching the brand names. Since these were consulting firms, about the only thing of value they had (since all the people left long ago) were their brand (and, at this point, those are severely tarnished). SBI insists that they can get value out of old contact leads or contracts, but you really have to wonder what they’re thinking. The interviewer in the linked article certainly seems skeptical.

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