Intel And Boingo Reach Marketing Agreement

Intel is really doing everything they can possibly think of to try to promote the wireless features of their Centrino chip. The latest move is to agree to a joint marketing agreement with Boingo to promote the wonders of WiFi hotspots. Taking a page from their “Intel Inside” program, they’re going to post signs at Boingo hotspots telling people (in case they couldn’t figure it out themselves) that the hotspot will work with the Centrino chip. Of course, the fact that it seems obvious that Centrino chips (or, for that matter, any 802.11b-enabled chip) will work at a Boingo hotspot doesn’t seem to matter. Are we going to reach the point where people are going to think they can’t use WiFi unless they upgrade to a Centrino chip?

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