Marketers vs. Spam?

from the more-hype-than-substance dept

Yet another article about spam, this time from Business Week. The focus of this one is on the recent “surprising” move of the Direct Marketing Association to say that they now support (limited) anti-spam legislation, as someone there finally realized that spam is giving more legitimate marketers (though, some might question if there is such a thing) a bad name. The article also points out that the “whitelist” solution to spam is becoming increasingly popular. While the article points out that, clearly, the marketers are doing this in their own self-interest, any help in the fight against spam should be welcomed.

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