Licensing Deals Put Small ISPs Into Big-Time Content

from the the-battle-continues dept

Less than 24 hours ago I posted a story about how Yahoo’s entrance into the premium video streaming market would be a direct attack on Real Networks – and also mentioned that Microsoft is likely to enter the space soon. It might be a little early, but suddenly another player is trying to jump into the same space with a slightly different model. Little-known startup Synacor announced that they’ve licensed video content from Disney and FoxSports which they’re looking to resell to ISPs. In other words, someone like Comcast might not want to partner with Yahoo to get their content (especially since they’re so closely associated with Comcast rival SBC), but could offer similar “premium” content to subscribers via Synacor. Apparently, the battle for online video is just starting to heat up.

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