Yahoo To Search Alone?

from the making-the-moves dept

For the last month, the world has been full of stories about how Yahoo is gearing up to take on Google, following Yahoo’s decision to buy search technology company Inktomi. However, Google may not be the only search partner Yahoo is turning against. Now they’ve also hired a top executive away from their “partner” Overture. Among the guy’s new responsibilities will be managing Yahoo’s relationship with (you guessed it) Overture. It certainly sounds like Yahoo is gearing up to go solo in their searching efforts, both in direct search and in advertised search. Clearly, they see the money that is moving in that direction. What I’m still wondering is how strong a search offering can they put together – and if it isn’t very good, what effect will it have on their users?

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