Sony Ericsson Leverages Company Content
Sony Ericsson has finally realized that they’ve got Sony as a parent and can use that connection to offer extra content on their phones. They’re starting by offering some ringtones from Sony artists. I’m not sure how many people will buy a particular phone just because of the artists whose ringtones come with it (though, I shouldn’t underestimate some kids, I imagine), but more closely bundling the content and the phones makes sense for a company like Sony, to try to leverage their strengths.
