Radio Giant Looks to Promote Via SMS

Clear Channel, the dominant radio broadcasting company in the US is starting to experiment with SMS-based promotions for some of their radio stations. Listeners who sign up for the service will receive periodic SMS alerts about events, and even chances to win tickets to events before they’re available elsewhere. Since there are certain people who get obsessive about radio contests, this could catch. However, consumers who are constantly barraged by promotional SMS messages are likely to get annoyed – so we’re still not convinced there’s a huge opportunity for advertising-by-SMS. Certainly, it fits for some things, but mobile phone users don’t want to have to check their SMS and sort through promotions all day long. In limited numbers from limited providers (perhaps, radio stations), it could find acceptance.

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