Tough Calls

More and more people these days own a mobile phone, which should be good news for the wireless carriers… except that it means the market is saturated and margins are getting squeezed everywhere. The wireless carriers who always depeneded on subscriber growth to meet numbers are finding it more and more expensive (and less and less worth it) to sign up new customers. They’re also having a difficult time differentiating themselves in order to keep customers – a situation that could make life even more difficult when number portability is finally put in place. The article brings up the always-predicted consolitation-to-come between the various major carriers, but no one will say when it’s really going to happen.

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