Hollywood Still Obsessed With Copy Protection
from the hello?--it-doesn't-work dept
Okay. Maybe we should start from the beginning again, because clearly many folks in Hollywood are missing the point. First, copy protection does not work. All it does is anger your customers. Angry customers are not happy customers and are more likely to look for alternatives to your product. Meanwhile, since the copy protection itself doesn’t work, the real pirates will continue to steal your music and movies and produce counterfeits. All you’ve done is waste a lot of your own money on lawyers and technology while angering your customers. How is that a reasonable business model? That said, Hollywood is still doing everything it can to offer up all sorts of copy protection, and here are two stories that discuss this in more detail. The first is an article about how the music industry says this year is the last year that most CDs will be available without copy protection. Of course, the industry said that last year, too, and it didn’t happen. It seems that some of this message may have gotten through, as Hollywood insiders have realized that adding copy protection may drive away the few customers who are still around. On the video side, Viacom is now threatening to stop broadcasting in HDTV unless the government mandates that the broadcast flag be used in all HDTV equipment. Knowing the way Congress tends to act, they’ll probably cave. Again, this will do nothing to stop real piracy – but will make lives more annoying for legitimate users, while removing many of the rights they thought they already had.