Verizon Wireless Taps ATMs to Refill Card Minutes

US operators hate prepaid, well except for Virgin USA. Prepaid customers churn more, spend less and no carrier has figured out how to make the segment profitable. But the reality is that it’s necessary if carriers hope to grow the market. So they keep updating and revamping their prepaid offerings. For example, Verizon Wireless is trying to use ATMs to refill prepaid accounts. Makes sense, increase where and when you can refill your account and maybe you reduce churn. But you need a credit card to refill at the ATM. It seems to me the whole point of refilling at an ATM would be so you could transfer funds directly from your bank account. And being a prepaid customer, you might not even have a credit card or even one of the newer credit/debit combination cards.

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