Microsoft's Ad And Tomorrow's Journalism

from the the-times,-they-are-a-changing dept

Yesterday I saw the story on Slashdot about the weak Microsoft attempt to create their own version of a “switch” ad having someone talk about how they switched from a Mac to a PC. I didn’t think it was that big of a story and was kind of surprised to see a bunch of news sources pick it up. However, the much more interesting story (as Dan Gillmor points out) is how this story developed. It first showed up as a Slashdot post, and then the Associated Press picked up the story and found out the truth behind the deal. At least the AP version credits Slashdot for bringing the story out. If you only read the version, you would think they discovered the whole thing on their own. In fact, makes it sound as though Microsoft removed the page only after someone at called them on it – as opposed to when they discovered that page was suddenly being Slashdotted. However, we’re moving more and more into participatory journalism. While journalists are still important in tracking down information and writing a detailed article, this story became a story (even if I didn’t think it was an interesting one) because of the crowd over at Slashdot.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Microsoft's Ad And Tomorrow's Journalism”

Subscribe: RSS Leave a comment
1 Comment
lor says:

No Subject Given

in the old days there used to be journalists and agencies. Journalists were entitled to copy from agencies, and there was no way for readers to check that.

Now, with this huge flat universal agency which is the web, we ll find more and more of this ad readers and agencies use same sources.

I keep finding stories about “who cut&paste whose story” everywhere, editors and writers shouild just convince themselves that the source is part of the story and quoting other people, websites or sources just makes it more interesting. Internet is about linking and tracking

but also this partecipatory style is a problem. Have you realized that relevant news on googlenews are first of all what AP spread over dozens of affiliated websites, pretty much what slashdot does for the thousands of blogs.

sites just quoting other sites just because they don t know better swamp the web with average stories that just conceal what interesting and original might be coming up

The web is entropic

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...