Has Amazon Had The Last Laugh?

from the focus-focus-focus dept

While the media loved to hype up Amazon.com during the boom, they also loved to point out it’s lack of profitability once the bubble burst. The cover story from the latest Business 2.0 is about whether or not Jeff Bezos and Amazon.com are having the last laugh. The article points out that the company has continued to focus on building a long term company, and not just a short term dot com to flip. It’s an interesting article, and I think a lot of the points are valid. Amazon certainly has done some “tweaking” (some of which went beyond the tweaking stage) of their business model over time, partly to make Wall Street happy, but on the whole they have continued to focus on providing a strong service for their customers. Though, I also have a problem with the “last laugh” designation, because with business, there is no finish line. So, “last laughs” often don’t mean anything tomorrow.

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