Digging Deep For ARPU

You just never know what will work. No one every anticipated SMS’s success. Could celebrity voicemail be the next ARPU booster? British carrier O2 implemented a system that features Austin Powers among other voices. Its been such a success that system vendor InterVoice-Brite claims that O2 achived a return investment in four months. Of course, I can’t imagine that celebrity voicemail is that expensive to implement. But I can just see carriers going crazy over this service now that a competitor has had some success.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...