Kellner Says People Will Pay For Skipping Ads
from the oh,-they'll-pay... dept
Jamie Kellner, chairman of Turner Broadcasting Systems, is really trying to make a name for himself trashing a technology he clearly doesn’t understand. This is the man, of course, who claimed that people who skip commercials were “stealing” television. Now, he’s claiming that because of evil PVR devices like TiVo, we’re all going to have to pay an extra $250 a year to watch TV. His “rough calculations” make a number of faulty assumptions – with the biggest one being that new business models based on PVRs won’t spring up. Already, watching TiVo experiment with different types of advertising models is encouraging. I won’t even mention the fact that most people pay for cable already, and still get inundated with tons of useless commercials. Where does the entertainment industry find these shortsighted execs?