In Search Of The Elusive Broadband Customer
from the how-to-trap-them? dept
It seems that no one agrees why people aren’t switching to broadband from dialup. Some people say it’s the lack of compelling content. Some people say it’s because it costs too much. Some people say it’s a combination of both. I’d agree that it’s probably a combination of both, combined with the fact that the companies that provide broadband have done a terrible job explaining the benefits to people. I get the feeling that broadband to the home will continue to grow at a reasonable pace, as people get more and more used to having high speed internet access. The fact is, it’s a luxury for most people right now, and not a necessity. Update: Of course, another reason for slow adoption could be the incredible number of stories of frustrated broadband users.
Comments on “In Search Of The Elusive Broadband Customer”
Or you can't GET broadband.
My situation is this:
The encumbant telco WOULD allow me to buy broadband DSL. But I’m a McLeod customer and therefore can not get DSL from the encumbant.
Love to switch. Can’t.
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Broadband is still very customer unfriendly. Getting it to work can be a chore, and the service across all forms of braodband tends to be more flakely than good ole reliable 56K. I actually downgraded from cable to ISDN because the cable modem service was so bad.