In Search Of The Elusive Broadband Customer

from the how-to-trap-them? dept

It seems that no one agrees why people aren’t switching to broadband from dialup. Some people say it’s the lack of compelling content. Some people say it’s because it costs too much. Some people say it’s a combination of both. I’d agree that it’s probably a combination of both, combined with the fact that the companies that provide broadband have done a terrible job explaining the benefits to people. I get the feeling that broadband to the home will continue to grow at a reasonable pace, as people get more and more used to having high speed internet access. The fact is, it’s a luxury for most people right now, and not a necessity. Update: Of course, another reason for slow adoption could be the incredible number of stories of frustrated broadband users.

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