The Future Of Interactive Televsion

from the it's-going-places dept

For years and years we’ve been hearing about how interactive television is “the next big thing” – and each of those predictions has gone nowhere. For just about every test of interactive TV in some location, there’s a story of how it failed. However, people are still predicting that interactive television is coming, and this time they have a stronger argument. With things like TiVo, interactive TV is showing up in homes without anyone realizing that it’s interactive TV. The article linked above looks at a number of different directions interactive TV might go in, and what sort of business models may come out of it. They don’t think much of “t-commerce” models where you can buy the jacket someone’s wearing during a TV show, but do think that the nature of TV advertising will need to change.

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