Americans Interested in Location Based Services
According to a new IDC survey location based services have beat email and stock quotes as the leading mobile apps used by Americans. Most current location apps are voice based and must be initiated by users. Location applications are valuable as long as users are in charge. No one wants a coupon when strolling past Starbucks. If they wanted coffee, they would have been walking into the Starbucks, not past it.
Filed Under: location based services
