Media Conglomerates – Both Good And Bad

from the maybe-it-all-evens-out dept

Last week we had an article looking at whether or not synergy really existed in big media mergers. Now, the Economist takes a closer look at two of the big media conglomerates (AOL and Vivendi) to see if it makes sense to build such a conglomerate. They point out that both companies have obviously struggled a lot in the past year. They’ve both promised amazing things that haven’t come to pass. However, the article does point out that there are actual synergies in owning a huge conglomerate – and you’re certainly more likely to have a successful media property if it’s in a conglomerate. Overall, it’s a pretty balanced article looking at both the good and bad of media conglomerates.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...