Media Conglomerates – Both Good And Bad
from the maybe-it-all-evens-out dept
Last week we had an article looking at whether or not synergy really existed in big media mergers. Now, the Economist takes a closer look at two of the big media conglomerates (AOL and Vivendi) to see if it makes sense to build such a conglomerate. They point out that both companies have obviously struggled a lot in the past year. They’ve both promised amazing things that haven’t come to pass. However, the article does point out that there are actual synergies in owning a huge conglomerate – and you’re certainly more likely to have a successful media property if it’s in a conglomerate. Overall, it’s a pretty balanced article looking at both the good and bad of media conglomerates.
