from the uh-oh,-watch-out dept
The marketers are coming to IM. Not that this is particulary surprising, but it is somewhat amusing reading an article of a marketer struggling with how to spam IM users without it seeming like spam. I think he actually makes a really good point at the beginning, talking about the importance of “neighboring” – where people who move to a new area ask their neighbors for the best local restaurants, stores, services, etc. People trust other people. They don’t trust marketers (partly because marketers don’t have a very strong reputation for really looking out for anyone’s best interests other than their own).
Comments on “IM Marketing”
All they will do
All they will do with IM spam is piss people off. I wonder if IM can be filtered through something like spamcop.
Re: All they will do
sure, block anyone who isn’t on your buddy list
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More of the same BS from marketers, practitioners of the world’s most weasely profession. When are these people going to wake up to the fact that they are becoming more and more irrelevant as technology marches on?