Spying On Your Customers Is Good For Business

from the uh-oh dept

Here’s an article from MIT’s Tech Review that might generate a bit of controversy. Basically, Michael Schrage is advocating spying on your users as a valid form of market research. I’m not exactly sure who he’s trying to convince here. I think there’s plenty of evidence of companies doing exactly that. However, he pretty much brushes off privacy concerns by saying that by knowing how people actually use their products, they’ll offer better products, which will make everyone happier. It’s true that the more a company understands how their products are used, the better they’ll be able to design products, but that doesn’t mean that users should give up their privacy.

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Spying On Your Customers Is Good For Business”

Subscribe: RSS Leave a comment
1 Comment

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...