NetRatings Buys Part Of Jupiter Media Metrix

from the if-you-can't-buy-it-all... dept

So, a couple of months after the FTC told NetRatings they couldn’t buy all of Jupiter Media Metrix, they’ve come back and just bought up their AdRelevance online advertising expenditure measurement unit. The deal serves a few purposes. For NetRatings, it gets them a good portion of what they wanted out of Jupiter Media Metrix anyway. For Jupiter, it gets them some cash so they can actually stay in business for a little while longer.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...