NetRatings Buys Part Of Jupiter Media Metrix
from the if-you-can't-buy-it-all... dept
So, a couple of months after the FTC told NetRatings they couldn’t buy all of Jupiter Media Metrix, they’ve come back and just bought up their AdRelevance online advertising expenditure measurement unit. The deal serves a few purposes. For NetRatings, it gets them a good portion of what they wanted out of Jupiter Media Metrix anyway. For Jupiter, it gets them some cash so they can actually stay in business for a little while longer.