How Not To Run An Ad Campaign Online

from the oops dept

A therapist in the UK tried to run some sort of online ad through advertising company Scoot. For some (not particularly clear) reason, Scoot ran an ad showing where the therapist lived including directions to her home. Considering she worked with mentally ill patients, she wasn’t thrilled that now anyone could suddenly just stop by her home. When she tried to get them to pull the ad, it took many attempts and about a month of complaining. They also then tried to bill her (she had been under the impression it was a trial account, and besides, they had screwed up). What I don’t quite understand is how anyone agrees to put an ad online that they haven’t first seen? What sort of advertising company just puts ads online unapproved?

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