Cutting Edge From A Former UK Textile Mill?
from the dot-com-nuttiness-is-back? dept
Jeff Fenyo writes “The Guardian in the UK has an “underdog” story about a modest British start-up that has created a buzz in the telecom industry with its inexpensive and secure videoconference chat-room software. The company, Cybahous, is based in a former textile mill in Yorkshire and its software was mainly developed through the tag team efforts of two brothers aged 18 and 21 (sounds like something from the Full Monty genre). The company got its product noticed by traveling to the prestigious 3GSM Mobile Congress in Cannes and distributing thousands of leaflets to the attendees ? guerrilla marketing at its best (apparently the $85,000 stand price tag was a tad bit too high for them). It?s certainly not a market without competitors, but if the software lives up to its billing (secure; multiple simultaneous video links; PC/cell phone/PDA accessible) and is offered at the $40 price they want to charge, good luck to them. Will US videoconferencing developers be left trembling in their chinos?” Sounds like something that was standard practice 3 years ago (young kids, guerilla marketing, buzz, “cool” product, “cool” location). Maybe the dot com nuttiness is coming back.
