Why People Won't Pay For Content
from the so-many-reasons dept
Here’s a column looking at why most people won’t pay for content. It’s quite simple: most content has little to no value to the customer. There’s no reason to pay for it. Either it’s simply not worth anything to them in their daily lives, or there’s other, competitive, content that’s just as good that is free. Stock news (Wall Street Journal) and porn can sometimes make money because that information or entertainment has a lot of value to a number of different customers. However, most other content hasn’t done a very good job explaining what the value proposition is to their customers. To make money off of content, you need to make sure that someone values it enough to make it worthwhile to produce it – or figure out some other business model to use the content to generate revenues elsewhere. At Techdirt, we try to do this by offering free content here, which helps to promote Techdirt Corporate Intelligence, which provides content that companies value enough to pay for.