Convenience vs. Cost?

from the which-is-more-important dept

While many people think of online shoppers are scouring the internet for the absolute best deal possible, a new study suggests that more online shoppers are concerned with convenience over cost. So, depending on what market you’re in, you could, conceivably, charge more for the convenience factor, and not have to worry about competing on price. Of course, what you provide has to actually be convenient – and you still need a way to build a brand that people know about, since there really aren’t any “convenience comparison shopping engines” these days…

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...