We Built It And No One Came
from the might-have-helped-to-have-done-some-research-first dept
Here’s an article about how some “television commerce” attempts by big name companies in the UK have ended in failure because people just don’t want to buy from their television. Of course, that hardly explains phenomena such as the Home Shopping Network and QVC – but perhaps (?) these are uniquely American successes. However, the article does make a good point about big companies with big brands deciding that if they build something, the customers can be marketed into spending money on it. Whatever happened to figuring out what customers really need?