IBM Pays Up For Graffiti Campaign
from the that'll-learn-'em dept
Remember back in April when IBM stooped to using graffiti for advertising? Well, the city of San Francisco has worked out an agreement, where IBM will pay them over $100,000 as a fine and to cover the costs of removing the spray painted linux symbols all over the city. I wouldn’t be surprised if IBM already had already budgeted this sort of settlement in their plans for this advertising campaign…
Comments on “IBM Pays Up For Graffiti Campaign”
Fines are not enough
As long as the “punishment” is just a fine, IBM and their ad agency can plan their budgets for it. What’s to stop them or somebody else from doing it again. In fact, I’ve heard of similar cases (Xbox ads in Australia, I think). They should have gone after the people responsible–the decision makers, not just the peons–and made them perform community service to clean up grafitti.
Re: Fines are not enough
Perhaps we should launch a war on terroristic advertizing…. and try IBM in a military tribunal….
Re: Fines are not enough
I’m sure further steps will be put in place if this happens ago, good point though.