Rebranding Day One Software As Last Day Software

from the it's-all-about-adapting dept

There’s a company that makes a software product called “Day One”. It is supposed to help new employees quickly and easily get set up on their computers with network connections and such things. However, the NY Times (register already) has an article about how the software is finding much more use these days in kicking people off of corporate networks following a layoff. The company says they have no plans to change the name of the product. This is silly. They could pull a “contact lens” strategy and just rebrand the same product and offer it to the same companies for more money. They could even bundle the two (identical) products together and get suckers to pay extra money for the combined First Day/Last Day offering.

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