Online Advertising Needs To Get Better

from the of-course-it-does dept

A column explaining to companies that advertise online that they’re killing their own audiences. Since advertising is so bad, so annoying, and so intrusive, people are getting pissed off and ignoring the ads (or blocking them out completely). If the ads, instead, actually provided some sort of value to the end user, then advertisers (and companies that supported themselves on advertising) might not be in such bad shape. This makes sense, of course, but it requires some careful planning on the part of companies – and why plan stuff out when you can just buy annoying pop up ads and have a huge (but useless) traffic boost that you can show your boss?

Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Online Advertising Needs To Get Better”

Subscribe: RSS Leave a comment
Burghy says:


I think that you’re over-estimating the sophistication level of many internet users. While those of us who stay tuned to the technology world view pop-ups as stupid, annoying advertisements, the sad fact is that many “newbies” appreciate pop-under advertisements and think they are “innovative”.

I don’t have any hard data at all to back up my point, though. This is strictly from personal observance.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...