What Webvan Could Have Learned From Tesco
from the hubris dept
A good look at what exactly went wrong at Webvan and, in contrast, what has gone right with the UK’s Tesco’s online grocery shopping operation. Basically, Webvan decided that they had to reinvent everything. They tried to change how people shopped and they tried to change the entire logistics process of the grocery industry. Tesco, on the other hand, tried to build off of what was already there. Now that Tesco and Safeway are working together (with GroceryWorks) in the US, the question is if the Tesco model will transfer well over here. Personally, I never used Webvan. I’ve got the local Safeway mapped out in my brain, and I’m pretty damn efficient in whipping through the aisles in the middle of the night to get everything I need. It makes no sense to me that I prefer to buy books (and occasionally music) online, but groceries just don’t do it for me online.