Dell, The Anti-Technology Company
from the don't-be-in-a-market-they-enter dept
An interesting look at Dell as the anti-technology company. The argument is that Dell’s business is to go into standardized markets where things are becoming commodotized and accelerate the process. At the same time, their operations and internal processes are so good that they can undercut everyone else, drive them out of business, take over the market, and still end up with a comfortable margin. They did this with PCs and servers. They screwed up with storage, but that might have been because they jumped in too soon. Now, they’re still looking at storage, but watch for them in the networking and handheld space eventually.