Good Decision On PepsiStuff.com

from the got-the-domain-name...-now-what? dept

In 1995 someone at Pepsi registered the domain PepsiStuff.com, even though he wasn’t sure what they were going to do with it. Now, it turns out that their PepsiStuff.com online promotion with Yahoo! last year was one of the most successful ad campaigns Pepsi has ever run – certainly well worth the $35/year it cost to register and hang onto the domain.


Rate this comment as insightful
Rate this comment as funny
You have rated this comment as insightful
You have rated this comment as funny
Flag this comment as abusive/trolling/spam
You have flagged this comment
The first word has already been claimed
The last word has already been claimed
Insightful Lightbulb icon Funny Laughing icon Abusive/trolling/spam Flag icon Insightful badge Lightbulb icon Funny badge Laughing icon Comments icon

Comments on “Good Decision On PepsiStuff.com”

Subscribe: RSS Leave a comment
4 Comments
sb says:

The domain name is IRRELEVANT

what are you talking about!?!

You and the article speak as if the whole thing was made possible since he got that domain name…..The domain name is IRRELEVANT.

The same shit would have transpireed if he used “pepsithings.com” ..The point is that the PROJECT was concieved & implemented, not the decision to get a fucking domain name..

Mike (profile) says:

Re: The domain name is IRRELEVANT

Yup. That’s a good point that you’re completely right about. It would be even more powerful if you didn’t try to trash me in saying it.

Anyway, the point of the post was really about how the promotion was organized – and not about the domain name. Talking about how they held onto the domain name was just an amusing way to lead into it. Most people probably figured that out without finding the need to curse at me.

m says:

Re: Re: The domain name is IRRELEVANT

Yes, your point is well taken, but of course some people have to be nasty and mean in their reply. I am sure that the person who made the nasty reply isn’t so tough on the other side of the computer. Of course I am sure that he will flame me and of course I accept that. It just shows how immature some people are but if I don’t get flamed then I will owe a complete apology.
keep posting. you had a good point.

Add Your Comment

Your email address will not be published. Required fields are marked *

Have a Techdirt Account? Sign in now. Want one? Register here

Comment Options:

Make this the or (get credits or sign in to see balance) what's this?

What's this?

Techdirt community members with Techdirt Credits can spotlight a comment as either the "First Word" or "Last Word" on a particular comment thread. Credits can be purchased at the Techdirt Insider Shop »

Follow Techdirt

Techdirt Daily Newsletter

Techdirt Deals
Techdirt Insider Discord
The latest chatter on the Techdirt Insider Discord channel...
Loading...