Compaq Busted For Sexist iPAQ Ad
from the how-sexist-was-it? dept
A woman’s group has awarded it’s latest “DisGraceful Award” to Microsoft and Compaq for an advertisement they ran in France for the iPAQ. The ad shows a woman using the back of an iPAQ as a mirror and says (in French): “all the functions of a PC plus others you’ll discover along the way”. Leaving out the idea that this ad ran only in France, I’m not convinced it’s really that sexist (but what do I know, being a big dumb male). Just because the woman in the ad used it as a mirror doesn’t mean that she’s not fully capable of using the rest of the iPAQ. I mean, would it be just as offensive to show a similar ad where a guy uses an iPAQ to hold something in place while he repairs his car?
Comments on “Compaq Busted For Sexist iPAQ Ad”
Where's the chill pill
I certainly didn’t find it sexist, but then again I on occasion use a mirror myself. Anybody else think the negative comments funny, especially in light of all the “mirror” apps written for these things? People also wigged out about the “Simply Palm” ad with the naked woman and her PDA. Frumps.