Compaq Busted For Sexist iPAQ Ad

from the how-sexist-was-it? dept

A woman’s group has awarded it’s latest “DisGraceful Award” to Microsoft and Compaq for an advertisement they ran in France for the iPAQ. The ad shows a woman using the back of an iPAQ as a mirror and says (in French): “all the functions of a PC plus others you’ll discover along the way”. Leaving out the idea that this ad ran only in France, I’m not convinced it’s really that sexist (but what do I know, being a big dumb male). Just because the woman in the ad used it as a mirror doesn’t mean that she’s not fully capable of using the rest of the iPAQ. I mean, would it be just as offensive to show a similar ad where a guy uses an iPAQ to hold something in place while he repairs his car?

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